Serendipity, a Lagoon 400 S2 catamaran, sailing in open water
2015 · Sold in Asia — buyer found through paid social campaigns
Type
Lagoon 400 S2
Year
2015
Length
12 m
Beam
7.25 m
Draft
1.22 m
Rig
Fractional sloop
Cabins
4 (double berths)
Capacity
16 (8 comfortably)
Result
Sold in 62 days
Location
Philippines
01Serendipity is a Lagoon 400 S2 from 2015 — a bluewater catamaran built for living aboard and for crossing oceans. Four double cabins, an enormous saloon and a cockpit that works as the family's living room.
02She had crossed oceans and been sailed around the world before she came on the market, and she was maintained the way only owners who actually live aboard maintain a boat: engines, rig, sails and systems gone through continuously.
03The challenge was simple: the boat was lying in Asia, far from the European broker market where most buyers are. A traditional listing on a big portal would have reached almost no one who was ready to fly out and look at her.
04Instead she was marketed the YachtMarketer way — proper photography, an honest description, and paid campaigns on Facebook and Instagram aimed at exactly the people who search for bluewater catamarans and liveaboard life.
05The result: qualified enquiries within the first weeks, viewings with buyers who were serious, and a signed deal after 62 days — at €20,000 above the asking price.
From launch of the campaign to signed contract took 62 days — in a market where catamarans in Asia typically sit for a year or more.
The right buyers, competing for the same boat. The final price landed above the asking price instead of below it.
Paid social campaigns reached liveaboard buyers where the boat actually was — not only the European portal audience.
The owner handled viewings on site. We handled photography, presentation, marketing and buyer contact remotely.
Ready for bluewater — or for living aboard.
Model
Lagoon 400 S2 — bluewater catamaran
The Lagoon 400 S2 is widely regarded as one of the most successful cruising catamarans of its size — a proven ocean-going platform with four cabins and a huge living area.
Campaign
Marketing result
“Photography, a full presentation and paid campaigns on Facebook and Instagram — the boat was shown to thousands of relevant buyers instead of waiting for the few who browse portals.”
Result
The numbers
Sold at a price above the asking price, in a region far from the traditional European broker market.
Serendipity was sold through YachtMarketer. Figures refer to the actual sale: 62 days from campaign launch to signed contract, at €20,000 above the asking price.
What she carried, and how she was presented and marketed to buyers.
7 photos
Serendipity is sold. If you own a catamaran or a bluewater sailboat and want the same result, we are ready to take it on.
For example: Catamaran, bluewater sailboat, liveaboard yacht — anywhere in the world.
Serendipity was sold in 62 days, above the asking price. Tell us about your boat and we will show you how.
Get your boat valuedSend your questions, ask for more photos or book a viewing. The owner shows the boat — we handle everything around it. We normally reply within a day.
Asking price · SOLD
Serendipity · Lagoon 400 S2
Sold in 62 days · €20,000 over asking
